Twitter Away

My universe has been all a-Twitter lately.


You see, I’m about to become the Twitterer in Chief at my office.

My company is finally putting up a website, something that’s been talked about for several years but never completed.  This summer, we hired a professional web design company and they’ve put together a site for us that will “go live” by mid-September.

I haven’t been involved in the process until very recently, when I was asked to give my opinion on the prototype.  I noticed the designer had built in space for a live Twitter feed, and included a cute little “Follow Us” button on the toolbar. My initial reaction was negative.  What in the world would be Tweet about?  Ordered Panera for lunch three days running? Just got a new supply of bond paper from Costco?  Copy machine’s down again – repair needed Stat!  Those were about the most exciting things that happen around our little office.  The really good stuff happens to our clients, but their adventures are completely protected by HIPAA laws (mores the pity).

But after conversing with some Social Media Experts at that infamous fund raising event a few weeks ago, I was persuaded to think differently.  Apparently Twitter has become quite the efficient (and free!) marketing tool, giving you the ability to publicize (for free!) your business’ activities and keep in contact (for free!) with other people in your field.  It’s sort of like a big cocktail party in cyber space, with all sorts of name dropping and reciprocal Tweeting and Re-Tweeting going on.

Like Mad Men, 21st century style (minus the cocktails, cigarettes, and rampant sex, which makes it the perfect kind of marketing activity for little old me).

I’ve been practicing with my own Twitter account (@RavenousReader if you’d like to follow along) which has been lying nearly dormant for quite some time.   I’m beginning to see how Twitter can be quite effective for people in the arts and entertainment fields, or for those with services and products to offer.   Could there be any benefit for us, a private medical case management company?

Amazingly, quite a few of the medical service providers we work with have Twitter accounts.  Simply by “following” them, our company name gets a pinprick on their radar.  Also, updating Twitter regularly somehow gives our website a bit more “street cred” in the SEO (that’s search engine optimization) department.  Plus, having that cute little Twitter symbol on the website makes us appear more friendly to those individual consumers who might find us in their search for geriatric care, which is a new service we’re promoting.

The powers that be at my office are eager to try this (Free!) marketing tool, hoping it will give us an extra (Free!) marketing boost, and be an easy (and Free!) way to direct some extra traffic to our web site.  Who am I to argue? At any rate, it seems like a nice break from the mundane medical records and paper shuffling I’m used to doing.

So if you’re looking for me, I’m likely Twittering away.  Fly by and give me a tweet.



8 thoughts on “Twitter Away

  1. In the beginning of August I placed some pictures on my blog about a marketing campaign we had done in my home town. It was really some kind of guerilla joke where we had placed a mobile billboard at the entrance of our main competitor for like 10 minutes?

    I thought it was quite funny and although not at all part of the marketing team, I had obtained some pictures and posted them without much thought on my blog, which really doesn’t have that many readers. My husband also tweeted the pictures.

    Somehow our PR firm has found my post & tweeted about it….Before I knew it it was going around all over twitter , especially all big marketing firms in Belgium & the Netherlands started RT the URL of my post. My stats exploded.

    And the next day 3 national newspaper had picked it up and published my post integral in the newspapers with reference to my blog. The marketing department and PR person at our company had non-stop phone calls and interview with 2 more major news papers. And all of a sudden I’m invited to brainstorm together with the marketing team :p

    And this is how social media turned a 10 minute joke that might have had very little impact to a national viral campaign. Very very powerful, although hard to control.

  2. I can’t believe this. I opened a twitter account a few weeks ago and made one tweet. Then I forgot about it until a few minutes ago when I made another tweet. Then I came here to find you had posted about tweeting or twitter or… I know no one will ever read my tweet. I don’t quite understand the whole thing, but if anyone cares… I’m taking my sister & hubs to Olive Gard for dinner. They’re having bottomless bowl pasta – bazillion cals. I’m having Apricot Chicken – 380 cal.

    • Yep, it seems pretty new fangled and far fetched to me. Seems like it’s one of those things that ‘everybody’s doing right now” – for however long right now will last.

      I sometimes think of Will Rogers or Mark Twain, and wonder what their take would be on some of this stuff. I have a pretty good idea, but it would be fun to hear their comments!

  3. Too funny. I finally succumbed and did the twitter thing a couple of days ago as well. Previously I’d said that I would NEVER tweet.
    You would think that by this stage in my life, I’d realize that one must never say…you know.
    I’m sure we’re just part of this silly current zeitgeist and though I vow not to tweet about my lunch, I think that just sounds like another NEVER. I just might.
    I don’t really ‘get’ it either, but if it helps promote my blog and helps me to woo the odd editor, well…count me in.
    Thanks for this great post.Nice to meet you Becca.

  4. You’re so right… it’s a big cocktail party over there. I like that I don’t have to actually get dressed and no need for a designated driver. And I think you’re the perfect person to tweet for your company. Becca has street cred. Who knew? 🙂

  5. I am our station’s Twitterer and Facebooker in chief. I do much better with the FB than the twitter. I know we MUST have things to Tweet. But it seems such a waste.

    That said, another useful job skill…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s